Combination Foil/Embossing
Engraving in brass gives you the ability to create multilevel
or sculptured realistic images limited only by the scope of your
imagination.
Thanks to the technology of the 20th century,
the elaborate designs that were once only affordable to a few
are now a mainstay of every full service printing and finishing
company. It was only a short time ago that engravers were using
a hammer and chisel to carve out intricate images for embossing,
making it a very labor intensive, time consuming process.
Today with advances in fields such as robotics
and the internet, the time and cost for a sculptured embossing
or combination die is a fraction of what it once was. Machining
away, or relieving the background allows you to lay foil and emboss
in one pass on the press. This is a great choice for very long
runs or jobs with tight register.
Where can you see examples of printed products
using brass sculptured dies in the marketplace? Book covers, business
cards, stationery, greeting cards, cereal boxes, perfume packaging
and presentation folder all use sculptured embossing and combination
dies. Just about everything in today’s print media market
is open to sculptured embossing and foil stamping.
The process of making a sculptured embossing/combination
die begins with the customer and engraver in the design stage.
Deciding what type of image they would like to create is part
of the design stage. Terms like raised round, raised roof, deboss
flat and many more are discussed before the die is started. These
terms are used to describe the desired look the customer wants
to achieve. The type of stock is a very important decision that
is made in the design stage. Your choice of stock will have a
great impact on how the foil, embossing or combination foil/embossing
will look. Paper weight, thickness, color and finish all affect
how the finished product will look.
|